Coming up with new ways to package products is a blast and challenges a designer's imagination and technical skills. The box above looks like a Japanese kimono when laid out flat as it is before it's assembled. There's a lot of math involved in creating packaging and it's satisfying to make it all add up.

Ensuring that a company's loyal audience recognizes an updated package is important and adds to the challenge of sprucing up pre-existing packaging. Ease of use, flexibility, market expectations, fresh appeal and more go into creating effective packaging.